The Flimsy Doorknob & A Forgettable Receipt | Dustin Curtis
via dustincurtis.com
Dustin Curtis user interface & experience designer talks about one of the least paid attention to things in the world. Receipts.
"When a customer leaves a business, there is generally only one physical thing they take with them as a reminder of the experience: the receipt. But most companies treat the receipt as a wasted expense -- and buy the shittiest and crappiest paper and ink possible -- instead of as a marketing expense. This is a huge mistake. The receipt is an opportunity to build brand recognition and customer attachment. It’s like a trojan horse advertisement to people who balance their checkbooks."
